Client: Knauf Vietnam
Agency: Chin Media
------------------------------------------------
Supervisor: Nguyen Ngoc Minh
Art Director: Loc Nguyen
Designers: Nguyen Hoang Hien, Thang Truong, Tran Nguyen
Agency: Chin Media
------------------------------------------------
Supervisor: Nguyen Ngoc Minh
Art Director: Loc Nguyen
Designers: Nguyen Hoang Hien, Thang Truong, Tran Nguyen
THEMATIC CAMPAIGN 2023
Inspired by the origin of Knauf, a German Construction Brand. We came up with an
Art direction which was heavily inspired by the Bauhaus Art Movement, in which values
a more Minimalistic - Humanistic approach as a thematic direction which can be applied for the whole 2023 branding campaign.
Art direction which was heavily inspired by the Bauhaus Art Movement, in which values
a more Minimalistic - Humanistic approach as a thematic direction which can be applied for the whole 2023 branding campaign.
Each layouts focus on delivering the main objective: products function, while staying relatively minimal and functional. The beauty of the layout are composed by:
- Clean & Clear layout with rooms to breathe
- Out of frame elements which create depths
- Living spaces that tells a story of the home owner
- Clean & Clear layout with rooms to breathe
- Out of frame elements which create depths
- Living spaces that tells a story of the home owner
In every layouts, we integrated elements that are inspired by shapes of the products: Gypsums and ceilings bars; combined with smart-callouts, and a more lifestyle approach on layout style, to keep the story telling of every layouts short, functional, and focused, while retaining the stylish looks.
MINI CAMPAIGN 2023
Creative Idea
Here are some of the options that our teams has developed for this mini launching campaign that we keeps on following the thematic art direction from the above.
And here are some always on content materials:
